2010 Brand Management Marketing Operations 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
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In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. That means nimbleness, laser-like focus, and market specialization. The answer is by out-spending their competitors and/or investing in acquisitions to increase market clout.
N2Growth Blog
JUNE 11, 2010
Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Social Media Influence [.]
Harvard Business Review
FEBRUARY 16, 2011
Fortune recently named its Businesspersons of the Year for 2010 , and the list was, for the most part, predictable. But they are constantly scanning the horizon for big enough market insights ; for that next game-changing idea; for the trend that will upset current market conditions and create opportunity. Valuable enough?"
Harvard Business Review
JULY 17, 2015
’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.
Harvard Business Review
JULY 9, 2013
Also, today''s consumers expect and even demand companies operate with greater authenticity. Celebrities'' ideas and insights can help companies better understand their target markets, and because celebrities are often the ones leading the trends, they can help companies anticipate cultural movements. Advertising Marketing'
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