2010 Brand Management Marketing Politics 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.
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In the CEO Afterlife
JULY 26, 2016
Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Yes, these pundits were bright and articulate, but they could also be very political. That means nimbleness, laser-like focus, and market specialization.
N2Growth Blog
JUNE 11, 2010
Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Social Media Influence [.]
Harvard Business Review
APRIL 25, 2011
Brilliant brand management is multi-media and cause-related. Within the confines of good taste, we hope, the Brits are marketing the heck out of the wedding. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009. history at the equivalent in pounds of about $30 million.
Harvard Business Review
MARCH 1, 2011
The TV ads are nicely tongue-in-cheek, featuring, among others, political guru James Carville (lover) and "Jersey Shore" star Pauly D (hater). Messing with a much loved brand is never easy, but astute brand management involved ardent fans with the relaunch and enlisted another British icon, Paddington Bear, to bring the brand back to growth.
Harvard Business Review
JULY 17, 2015
Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.
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