N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. One day in September 2010, the name of an old school friend crossed my mind, so I reached out to him on Facebook. She’s passionate and has a strong sense of integrity, both qualities I personally value.

Franchising 255

Franchising Finance Brand Management Advice 255

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. It will either serve you well, or be your undoing.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. These innovation playgrounds vary wildy in quality, creativity and breadth. Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. That's right.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 9, 2013

Celebrities'' ideas and insights can help companies better understand their target markets, and because celebrities are often the ones leading the trends, they can help companies anticipate cultural movements. Consider what the antiperspirant brand Secret did for Olympic hopeful Lindsey Van. Advertising Marketing'

Creativity 8

Creativity Brand Advertising Video 8

Harvard Business Review

JANUARY 4, 2011

After all, 2010 was the year we woke up and started asking the tough questions about our always-on, connected lifestyle. Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline: What am I choosing to do on the Web?

Media 16

Media Brand ROI Commitment 16