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Social Media Influence | N2Growth Blog

N2Growth Blog

link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. All Rights Reserved

Media 407
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How the Voice of the People Is Driving Corporate Social Responsibility

Harvard Business Review

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. And in 2010, Greenpeace attacked Nestlé with a viral video over its use of unsustainable palm oil. Another great example is Bruno Sarda, Sustainability Operations Director at Dell.

Media 9
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Why Are So Many Celebrities Now "Creative Directors"?

Harvard Business Review

The primary challenge for most brands today is differentiation. Engaging a celebrity with a unique personality or point of view can help separate a brand from its competitors. Also, today''s consumers expect and even demand companies operate with greater authenticity.