Harvard Business Review

JULY 17, 2015

The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013. When dealing with a struggling brand, managers should ask themselves if their brand is staying true to what it was made to do.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009. For the wedding, I've seen estimates of $80 million in revenues to hotels in London and retailers selling souvenirs such as dishes, pillows, and playing cards.

CEO 16

CEO Apparel GDP Audience 16

Harvard Business Review

JULY 17, 2013

You can argue that it boosts a company''s brand , manages risk , and just plain saves money. And in 2010, Greenpeace attacked Nestlé with a viral video over its use of unsustainable palm oil. The business case for corporate social responsibility (CSR) is becoming easier and easier to make.

Media 9

Media Public Relations Brand Video 9

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. obscures the tectonic economic shift in global retail. Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. That's right. Contestification.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16