Strategy Driven

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 66
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10 Tips For Successfully Opening And Managing Your Retail Store

Strategy Driven

Knowing your customers will help you determine what to name your brand, the locations ideal for business, and the kind of products to sell. Display Your Goods Remember the ABCs of merchandising, i.e., attractive, branded, and captivating. Recruit customer-friendly people with the right personality to reflect your brand’s values.

Retail 106
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What To Do When Receiving A Bad Review

Strategy Driven

As soon as a negative review appears, you must act quickly to avoid it escalating and attracting more potential customers to your brand. The Competition and Consumer Act 2010 gives businesses and review platforms the power to remove fake reviews. Keep It Professional And Polite. Failing to do so could lead them to breach the law.

Review 105
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Complimentary Resource – Top 5 Tips for Choosing Mobile Computers

Strategy Driven

Complimentary Resource – The iPass Mobile Workforce Report (May 2010). Complimentary Resource – Microsoft Office 2010: Tips and Tricks – Limited Time Offer. Complimentary Resource – Top 10 Online Brand Protection Strategies for 2012.

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Complimentary Resource – 9 Tips to Get Prospects to Call You Back

Strategy Driven

Complimentary Resource – Microsoft Office 2010: Tips and Tricks – Limited Time Offer. Complimentary Resource – Top 10 Online Brand Protection Strategies for 2012. Complimentary Resource – Top Tips for Choosing Mobile Computers. Replacing the cold call with: ANYTHING!

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

The founders hired marketing and advertising experts and created what they called their ‘Drink Tank’ – a group responsible for developing and managing the Odwalla brand. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”

Wilde 62
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Professional Women Still Marginalized

Strategy Driven

In the two decades from 1990 to 2010, our country fell from having the sixth-highest rate of female labor-force participation among 22 Organisation for Economic Co-operation and Development, or OECD, countries to 17th on the list. Women Are Today’s Brand Champions. Relate Articles: ‘Barrier Breakers’ for Women in Corporate America.