Women on Business

JANUARY 18, 2011

The steps she took next to bring her chocolates to a larger market would bring her great success over the course of the next decade. Katrina followed that initial success by branching out of her apartment and opening a retail store in Chicago just two-months after her chocolates launched in Neiman Marcus. Katrina didn’t give up.

Press Release 133

Press Release Magazine Entrepreneur Discount 133

Eric Jacobson

JULY 1, 2013

But, before Loveworks : In 2004, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, wrote Lovemarks: the future beyond brands. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy).

Books 50

Books Advertising How To Retail 50

Women on Business

AUGUST 16, 2012

In 2010 Forbes listed Groupon as one of the world’s fastest growing corporations. Groupons impressive growth came at a time where retailers were desperate for increased sales and their membership based deal platform was a fantastic way to market and bring in new customers with little or no cost.

Project 209

Project Incentives Retail Business Model 209

Harvard Business Review

SEPTEMBER 25, 2012

The reforms include changes to retail, airlines, broadcast and power sectors. The changes in retail are significant; Wal-Mart, IKEA, and Tesco can now compete against indigenous retailers in India. Fifty-one percent Foreign Direct Investment (FDI) is permitted in Multi Brand Retail (MBR). trillion market.

Retail 15

Retail Supply Chain Business Model Globalization 15

Harvard Business Review

JULY 21, 2017

To embrace this market shift, retailers will need to experiment with a range of technologies and strategies across marketing, supply chain, and merchandising. Here’s how some brands are already doing this: Making the bedroom the new fitting room. Shopping virtually with augmented reality.

Retail 8

Retail Supply Chain Merchandising Brand 8

Harvard Business Review

JULY 10, 2014

If I had to bet, the best marketers of tomorrow will likely be far more introverted than the average marketer is today. I would even argue that marketing needs more introverts—people who will spend more time listening than talking, reflecting deeply on meaning, and building fewer, deeper relationships.

Marketing 12

Marketing Retail Advertising Brand 12

Harvard Business Review

JANUARY 27, 2012

Last week, I moderated a "Super Session" at this year's annual National Retail Federation " Big Show." Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. Zulily has been adding 40 to 50 new brands a week.

Retail 14

Retail Fashion Merchandising Apparel 14

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 11

Finance Marketing P&L ROI 11

Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. Smaller brands have been picking up the slack.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

JANUARY 9, 2014

Darden also owns Olive Garden together with more up and coming brands such as Capital Grille and Longhorn Steakhouse. Check out my 2010 case study of the brand for more background.). In response, Red Lobster undertook a renovation of its restaurants and of its brand. Successful retail concepts always peak at some point.

Brand 8

Brand Supply Chain Price Case Study 8

Harvard Business Review

DECEMBER 12, 2012

China's luxury market — and the global phenomenon of " trading up " — are well known. Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth. By 2010, the number had risen to 221 million. But times are changing.

Marketing 8

Marketing Apparel Short-term Brand 8

Harvard Business Review

JANUARY 12, 2015

This pessimistic stance stems primarily from the lower sales of ethical brands. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. We cannot shop our way to a better world.”

Ethics 8

Ethics Marketing Brand Morale 8

Strategy Driven

AUGUST 31, 2021

Do you remember the image of artificial intelligence you had in 2010? As a result, search engines are fully harnessing the benefits of AI: Technology is helping to understand user behaviors better and drive better outcomes for brands and internet users alike. For this reason, brands are increasingly using chatbots.

Examples 97

Examples Banking Engineering Brand 97

Harvard Business Review

JULY 28, 2016

While Dollar Shave Club represents a growing share of the razorblades market, it is still tiny, it operates with low margins, is made up of an irreverent albeit engineering-savvy team – and is, as yet, unprofitable. Filling out its brand portfolio. There are three possible rationalizations. billion in 2020.

Business Model 8

Business Model Retail Brand Henderson 8

Harvard Business Review

AUGUST 23, 2011

All the world's apparel manufacturers and retailers have joined the race to clothe China. Meanwhile, the number of people agreeing with the statement "I build my wardrobe around different occasions and needs" rose from 36% in 2010 to 45% in 2011. Apparel retailers in China face three challenges: Geographic.

Apparel 12

Apparel Franchising Retail Fashion 12

Harvard Business Review

JANUARY 3, 2011

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. Online spending jumped by 15.4

Price 14

Price Retail Strategy Discount 14

Harvard Business Review

APRIL 4, 2013

Soda, or Carbonated Soft Drinks (CSD), is dominated by huge multinationals like Coca Cola — only the most recognized consumer brand in the world. Their distribution systems make CSD items available in virtually every retail format, in every country in the world, and have cost efficiencies that emerging brands cannot achieve.

Maturity 8

Maturity Merchandising Retail Brand 8

Harvard Business Review

SEPTEMBER 12, 2017

Now Amazon can supplement that knowledge with direct, proprietary insights about the offline retail world. What Amazon will now study in the brick-and-mortar world – and more importantly, what it learns and how it applies the insights – can transform consumer retail in the United States. Changing price perception.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

NOVEMBER 7, 2013

DISH Networks, the owners since 2011 of video rental giant Blockbuster, announced Wednesday the shuttering of all remaining company-owned retail locations and of Blockbuster’s DVD-by-mail service. As recently as 2002, the company had a market value of $5 billion. In 2010, the once-unbeatable company declared bankruptcy.

Disruptive Innovation 8

Disruptive Innovation Intangible Assets Retail Innovation 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." Amazon is now a primary source of traffic for thousands of third-party retailers.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

APRIL 16, 2012

Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. The blade cartridges for its latest-and-greatest razor, the top-selling Fusion ProGlide , retail for around $4 each, leaving Gillette with what must be incredibly lucrative gross margins.

Innovation 13

Innovation Glocalization Supply Chain Retail 13

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. But apps of this type won't differentiate a company in the consumer's view — in fact, they can damage the brand, posing the risk that the company will be seen as a tech laggard. Companies can take one of several positions on branding.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

SEPTEMBER 13, 2017

For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of the world market, and the second-largest beef producer and consumer. of revenues) and $13 million to $62 million (0.01% to 0.7% of revenues). Brazil’s Beef Industry.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. If you're not running an innovative innovation contest to invite participation and build brand, then you're reacting to your competitor's competition. obscures the tectonic economic shift in global retail.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

Harvard Business Review

APRIL 26, 2012

And although the retail giant's green efforts have done a lot to showcase the company's commitment to sustainability, sometimes Walmart gives its critics some legitimate ammo, like the recent revelations and allegations of corruption in its Mexican operations. But the immediate market reaction here is fascinating.

Ethics 11

Ethics Short-term Marketing Operations 11

Harvard Business Review

MAY 29, 2014

Stock analysts now view such expenditures as essential to a company’s long-term brand and value. It has also been a tremendous boost to our Dasani water brand, helping us win new customers and consumers. Coca-Cola operates in more than 200 countries and the needs of each market depend on a variety of factors.

CEO 9

CEO Supply Chain Operations Brand 9

Harvard Business Review

JUNE 2, 2014

Consider how many people have to keep the secrets: factory workers, supply chain workers, and retail employees. Founded in 2010, Xiaomi is one of the biggest Chinese smartphone companies. All this secrecy comes at a price, both in the supply chain and by creating a difficult workplace. We both use iPhones, not Xiaomi products.

Productivity 8

Productivity Products Supply Chain Price 8

Harvard Business Review

MARCH 23, 2016

Investors also did well: A $100 investment in Ruger in late 2010 was worth $443 in late 2015, while the equivalent investment in the S&P 500 yielded only $163 over that time frame. Remington sells to both federally licensed wholesalers and directly to some federally licensed retailers (Walmart being its largest retail account).

Licensing 8

Licensing Drucker Retail Technology 8

Harvard Business Review

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. The basic dilemma for marketers is this: there are now too many screens to count. Prior to my closing keynote, there was a panel discussion about the state of media.

Advertising 8

Advertising Media Marketing Content 8

Harvard Business Review

NOVEMBER 29, 2013

Many iconic brands dot the shopping districts of the major cities. Moreover, the population is aging and the size of the labor force is set to plateau in 2016 (See “China’s Labor Market” chart below). This is the overarching goal of China’s 2010-2015 plan. How Chinese Companies Can Develop Global Brands.

GDP 10

GDP Supply Chain Globalization Technology 10

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. Within the confines of good taste, we hope, the Brits are marketing the heck out of the wedding. A 2010 study showed that the public cost of supporting the monarchy was more than $55 million in 2009. history at the equivalent in pounds of about $30 million.

CEO 15

CEO Apparel GDP Audience 15

Harvard Business Review

DECEMBER 2, 2010

In March 2008, Lula convened his political marketeer João Santana and Dilma to present his overall plan of making Dilma his successor. Financial markets, historically sensitive and nervous during elections, watched with unusual calm the battles between Dilma and Serra. growth in the Gross Domestic Product in 2010.

Politics 14

Politics Bureaucracy Globalization Compliance 14

Harvard Business Review

JANUARY 12, 2017

The best business decisions are never ones of strategy, sales, or marketing. I became the CEO of a manufacturing company in 2010 after a completing management buyout with some outside investors. In fact, he occupied the corner office in our brand-new manufacturing plant. By Patrick Mullane, Executive Director, HBX.

Content 8

Content Engineering Education Metrics 8

Harvard Business Review

FEBRUARY 2, 2011

It was a closed-door meeting of top digital CEOs from major media brands — not only old line players like Disney, BBC, and ESPN, but also new ones like Huffington Post, Gawker Media, and EverydayHealth. Rather, it's a vast, branded utility. Of the top five terms in 2010, two were "Facebook.com" and "Facebook Login."

Media 15

Media Short-term Taylorism Taylor 15

Harvard Business Review

MARCH 10, 2014

The Boston Innovation District’s meteoric real estate prices are pushing the very entrepreneurs who made the district sexy towards neighboring districts where rents have not tripled since 2010. The brand new Google Buses protest movement is fueled by similar fears.

Venture Capitalist 8

Venture Capitalist Supply Chain Real Estate Entrepreneur 8

Harvard Business Review

JANUARY 3, 2013

Professional athletics certainly fits the bill with the emergence of professional race car driving schools ($2,000 for the day) and professional athlete fantasy camps (Michael Jordan's basketball camp cost $15,000 in 2010). Professional chefs have also grown in cachet, and hence so have professional kitchen brands like Viking and Sub Zero.

Price 8

Price Mass Marketing B2B Quality 8