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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 Here are my picks for the week of October 25th - 31th, 2010.  Here are my picks for the week of October 25th - 31th, 2010.  Don't miss this great podcast where Wally and Wayne talk about ways to keep your team focused on key business objectives. .   Enjoy!  Enjoy!  Enjoy!

Blog 157
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Dr. Liz Alexander on Thought Leadership

Rajesh Setty

Thought Leadership is one of my favorite topics. First, Dr. Liz Alexander Bio: Dr. Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. She was happy answer a few questions on the topic.

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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. An example of "Liquid and Linked" was our FIFA 2010 World Cup program, which was the largest-ever Coca-Cola activation in history. Build a process that shares successes and failures quickly throughout your company.