The Benefits of Hiring Your Best Customers
Harvard Business Review
DECEMBER 20, 2016
I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. In fact, she literally wrote the book on it.
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