2010 CEO Hypercompetition Marketing 
Harvard Business Review
JULY 17, 2014
As our economy grows ever more globalized and competition for market share intensifies, companies are under ever-greater pressure to innovate — both to retain market share and to capture new markets in emerging economies and underserved markets.
Harvard Business Review
DECEMBER 20, 2016
The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Sales & Marketing Adapted from.
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