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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. What is your company most skilled in providing your customers? How often does your company go the extra mile? Spreading Christmas spirit, that’s what! Does it fill a need?

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How Organic Wine Finally Caught On

Harvard Business Review

Since the advent of agricultural chemicals in the nineteenth century, a variety of people have warned of risks to public health and the environment, but these people largely struggled to attract an audience until the late 1960s, when organic farming, natural food stores and organic food start-ups started to gain traction. Early Struggles.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

There is little consensus as to whether firms that find themselves spun off from other companies – either as new, standalone companies, or under the stewardship of new parent companies – perform better or worse than they did before.

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The Rise of the COO

Harvard Business Review

Does your company have a COO today? That's what we found when we studied the top management teams of companies in Europe over the past three years. Few European companies have COOs, although their numbers appear to be growing. Few European companies have COOs, although their numbers appear to be growing.

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The Buzz on Green Business in China

Harvard Business Review

He advises some of the world’s biggest companies on environmental strategy. The Ministry of Commerce was showing how some companies "have made use of technology to.promote a low-carbon economy and environmental protection." Follow him on Twitter at @GreenAdvantage. Follow him on Twitter at @GreenAdvantage. In the U.S.

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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

First, the global goals campaign represents a significant new opportunity for companies that view emerging and frontier markets as their source of long-term growth. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion.

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Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

But on the other hand, in order to safeguard the company’s future competitiveness, CEOs may have no other choice than to invest now. To escape this quandary, a number of companies are considering alternative asset ownership and operation models, whose objective is to reduce capital outlays, investment risk, or both.