Remove 2010 Remove Chemicals Remove Examples Remove Finance
article thumbnail

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

Let’s use “Buddy the Elf” as an example for the four steps to brand building. For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. How endearing is your brand to your customers? This week, we’ll discuss the first two.

Brand 215
article thumbnail

How to Know If a Spin-Off Will Succeed

Harvard Business Review

A 2010 meta-analysis detailed many of the different issues that make divestiture so hard to evaluate consistently. For example, a divested business may inherit assets and capabilities that have been starved of investment by its former parent. The second category is legacy factors from whose impact the business can only escape slowly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Buzz on Green Business in China

Harvard Business Review

Out of 20 feature articles in the business section on November 15th, for example, five were all about the glories (and sometimes challenges) of green. Out of 20 feature articles in the business section on November 15th, for example, five were all about the glories (and sometimes challenges) of green.

NGO 14
article thumbnail

Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business Review

For example, Lycamobile, a big mobile VNO, focuses on expatriate communities looking for low-cost international pay-as-you-go calls in 19 countries. For example, in 2015, Maersk and MSC, the world’s two largest liner shipping companies, established 2M, a 10-year vessel sharing agreement covering 193 vessels.

article thumbnail

What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion. For most governments, financing the global goals campaigns will be a stretch; governments have already reneged in the past on commitments for similar targets.

Goal 8
article thumbnail

Gloominess About the US Economy is a Choice

Harvard Business Review

But an awful lot of these jobs command very high-wages in law, finance, accounting, consulting, advertising, engineering, design, software, healthcare, scientific research, architecture, entertainment, hospitality, and many other areas. We can and do make all of that (although not very many phones and hardly any clothing or shoes).

article thumbnail

80% of Companies Don’t Know If Their Products Contain Conflict Minerals

Harvard Business Review

For example, Ford’s River Rouge plant not only assembled cars but also made its own steel, glass, fabrics, power, and cement on-site. For example, Apple works with at least 200 suppliers and 242 smelters and refineries across the world. Manufacturing used to be highly vertically integrated in the U.S. We wanted to find out.