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First Borders, then Barnes & Noble CEOs make the wrong leadership decisions. That executive decision began the downfall of the company. The new retail-oriented CEO decided to close down their website, fire their internal website experts and contract out information technology by having their books sold through Amazon.com.

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About the Author Bill Rosenthal is the Chief Executive Officer of Communispond Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law.

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About the Author Bill Rosenthal is the Chief Executive Officer of Communispond Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law.

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