3 Steps to Break Out in a Tired Industry
Harvard Business Review
MAY 1, 2015
As Levie put it, “in this industry, people already think they have innovated if they have painted a grey wall green.” So they also crossed out restaurants, bars, and conference facilities — amenities most travelers rarely use. In both 2010 and 2011, TripAdvisor voted citizenM “The Trendiest Hotel in the World.”
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