3 Steps to Break Out in a Tired Industry
Harvard Business Review
MAY 1, 2015
” The men thought that these customers, on arrival, really did not need a porter to pick up their luggage and carry it to their room – after all, they had likely just brought it all the way from the airport on their own. In both 2010 and 2011, TripAdvisor voted citizenM “The Trendiest Hotel in the World.”
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