GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
This candid admission comes from Beth Comstock, GE's Chief Marketing Officer. Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home." Starting in mid-2010, GE asked the world for their ideas about "Powering the Grid" and, later on, "Powering Your Home."
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