40 Timeless Lessons From Southwest Airlines
Eric Jacobson
JANUARY 13, 2014
A crisis can contain the germ of a big idea. By 2010, Southwest.com boasted more unique visitors than any other airline, and ranked as the second largest travel site. The lessons provide good tips for business leaders. Simplicity has value. For Southwest, that meant being the first U.S. airline to offer a profit-sharing plan, in 1974.
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