Harvard Business Review

MARCH 18, 2013

We didn't want to burden the organization with fixed costs. Almost everything had to be free, and the few things we paid for had to be scalable so that the unit costs would eventually approach zero. Software development" and "hardware" are bad words. This removed the biggest bottleneck to innovation — us.

Budgeting 8

Budgeting Software Entrepreneur Fixed Costs 8

Harvard Business Review

JULY 27, 2017

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

JANUARY 5, 2017

Two developments bear noting. Because more people used PCs, and wrote software for them, they became the default choice for nearly everyone. The media’s bias toward big events stems from three features of its economics: Fixed costs. Fixed costs have always been central to the economics of media.

Media 9

Media Advertising Fixed Costs Content 9