Women on Business

JANUARY 17, 2011

Send the email you’re using now (this is your control, or “A”)) to 500 names, and send your proposed new email (“B”) to the other 500. For example, if you have an email list of 100,000 prospects, select every 100th prospect to create a test list of 1,000.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

FEBRUARY 27, 2015

To be sure, the proposal set forth by the Greek finance minister is less detailed than that of his predecessor, and leaves some room for maneuvering, but this is a mixed blessing, as the EU, the IMF, and the ECB will need to sign off on specifics. So, clemency on loan terms might make procedural sense.

Restructuring 8

Restructuring Policies Crisis Banking 8

Harvard Business Review

NOVEMBER 23, 2010

If they were required to purchase a seat to strap their car carrier into, it would increase the price of the trip for their parents, who would then be more likely to drive. By forcing people to purchase additional seats it would inevitably drive up the demand and therefore the price of airline tickets (and I fly quite a bit).

Airlines 15

Airlines Report Guidelines Discount 15

Harvard Business Review

APRIL 6, 2016

Two companies transfer selected similar assets into a joint venture in order to support the orderly management of capacity in their industry and reduce the risk of prices spiraling downward. For example, Ageas, a large European insurance company, has been using this model for its successful expansion into Asia.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8