I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. We did that. All this translates into hard cash. 1] McKinsey & Co.,
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