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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How ‘Swing Voters’ Influence Group Decision Making

The Horizons Tracker

“We propose a generalizable approach for identifying pivotal components across a wide variety of systems,” the researchers say. “These systems go beyond voting, and include social media (like Twitter), biology (like the statistics of neurons), or finance (like fluctuations of the stock market).”

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The Most Valuable Question?

Kevin Eikenberry

by Kevin Eikenberry on September 22, 2010 in Communication , Leadership , Leadership Communication , Learning This short post is prompted by Dan Rockwell’s great post yesterday on his fine Leadership Freak Blog. Using a free online tool, The Headline Analyzer, this question scores an emotional marketing value of 66.67%.

Blog 183
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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Working with people on other teams, spending time with customers and understanding your markets take a lot of time. Reply MAPping Company Success , on January 3, 2010 at 11:34 pm said: [.] Good stuff, as [.]

Price 198
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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth.

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