2010 P&L Retail Technology 
Harvard Business Review
JULY 17, 2014
Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. As an ingredient brand, Intel often struggled to link marketing to P&L impact.
Harvard Business Review
DECEMBER 20, 2011
Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time.
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