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The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. The Retail Theory of Relativity. Technology and its role in travel 2.0

Retail 68
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The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. The Retail Theory of Relativity. Technology and its role in travel 2.0

Retail 60
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How Retail Can Thrive in a World Without Stores

Harvard Business Review

As more companies struggle to find their niche with the modern consumer, they’re turning to new technologies to recreate this sensory experience. To embrace this market shift, retailers will need to experiment with a range of technologies and strategies across marketing, supply chain, and merchandising. Insight Center.

Retail 8
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The Pricing Strategy that Can Save Brick and Mortar Stores

Harvard Business Review

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. Online spending jumped by 15.4

Price 14
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To Compete with E-Commerce, Retailers Need to Leverage Mobile

Harvard Business Review

More and more shoppers are finding that online shopping offers greater convenience, lower prices, more information, and a more personalized user experience that makes buying online preferable to going to a store. Retailers can’t tell what shoppers looked at but didn’t buy, or whether they forgot something that they likely needed.

Retail 8
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Finding the Sweet Spot Between Mass Market and Premium

Harvard Business Review

For example, Gillette has successfully encouraged consumers to trade up again and again by continually introducing razors with the latest and greatest shaving technology. In some cases, there may not be an obvious price gap within a category, but particularly innovative brands have been able to create them.

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Why Marketing Needs More Introverts

Harvard Business Review

Consumers have more products, brands, and retailers to choose from than ever. Pricing is much more transparent. The authors of a 2010 HBR article shared two test situations with introverted or extroverted leaders and tested how they reacted to proactive suggestions from employees. According to Nielsen, nearly half of U.S.