Ford's Impressive Sustainability Strategy
Harvard Business Review
JANUARY 19, 2011
Three key aspects of Ford's sustainability strategy strike me as critical, and show the company's real leadership: It's based on hard science. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. It's not as glamorous," Viera says, "but it makes sense number-wise.".
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