Ford's Impressive Sustainability Strategy
Harvard Business Review
JANUARY 19, 2011
The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. Viera points out that the world may save more fuel between now and 2020 through these incremental improvements than through nascent sales of cleaner cars. It's not as glamorous," Viera says, "but it makes sense number-wise.".
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