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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. © 2011 In the CEO Afterlife. Leadership.

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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The means to that end is quickly slashing sku’s and product lines to reduce inventories. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution.

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When to Take My Name off the Door ? by Guest Blogger Leo Burnett.

In the CEO Afterlife

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. In the CEO Afterlife.

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What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. July 26, 2011 at 4:34 pm. >I

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The Genius behind Toblerone | In the CEO Afterlife

In the CEO Afterlife

by John • April 18, 2011 • Branding , Marketing • 0 Comments. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). December 2011. November 2011. October 2011. September 2011. August 2011.

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Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

by John • August 1, 2011 • Branding , Marketing • 0 Comments. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. December 2011. November 2011. October 2011. September 2011.

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