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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

Rarely will you come across a static opportunity in the sense that it will stand idle and wait for you to act…Significant opportunities are not only scarce, but they typically operate on the principal of diminishing returns. The last sentance in your comment is sage advice. Thanks for sharing Peter.

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When to Restructure | N2Growth Blog

N2Growth Blog

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. This was a good read and better advice.

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Two Things to Remember as You Change the World

Persuasive Powerhouse

In this world I’ve learned that there are very few quick fixes, despite what you might hear from marketers. Posted in Uncategorized 7 Responses to “Two Things to Remember as You Change the World&# Bret Simmons : January 5, 2011 at 12:11 pm Love it. Bret Brandon Jones : January 5, 2011 at 11:35 pm This is a great post!

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Perception is More Than Reality

Kevin Eikenberry

People tend to operate and behave in the world, based on what they believe to be true. So, if we want to communicate successfully, influence, or lead them, we must operate based on their perceptions. Let me take this idea one step further. their perceptions).

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Crystal-clear and highly readable.

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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

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