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Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”

Drucker 277
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The Differences Between Feedback and Advice, and Why It Matters

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Differences Between Feedback and Advice, and Why It Matters by Kevin Eikenberry on January 10, 2011 in Devloping Others , Leadership , Learning Feedback and advice. I shall act on your advice.

Advice 196
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Set Your 2011 Goals In Two Steps. | Rich Gee Group

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Set Your 2011 Goals In Two Steps. And the rest of 2011. Take a sheet of paper ( or use my template ) and list three (3) things you would like to accomplish in 2011.

Goal 231
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Good Power: Changing a Life. Changing Work. Changing the World.

Leading Blog

When CEO Sam Palmisano stepped down at the end of 2011, there were several qualified replacements, including Rometty. She says, “I translated his sage advice to mean put your focus on followership, not politics.” It’s the first major step if you want people to change, because they have to understand and believe in the change.

Power 379
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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100
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Book Review: UnMarketing. Stop Marketing. Start Engaging.

LDRLB

And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it. Start Engaging is well worth the read. The cover of UnMarketing even caught my eye.