2011 Airlines Operations Strategy 
Persuasive Powerhouse
AUGUST 29, 2010
It reminded me in many respects of the speech that airline attendants give on airplanes – please put on your own mask first before helping others. I’ve actually used that airline analogy with clients to remind them of the importance of taking care of themselves. Please stop by again!
Women on Business
JANUARY 24, 2011
But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!
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Harvard Business Review
JUNE 12, 2018
Sponsored by Accenture Strategy. Either way, these mergers that span connected markets change the pattern of competition, because the firms that compete with each other now operate under one roof: CVS won’t need to bargain over the surplus with Aetna, or Express Scripts with Cigna. Insight Center. Competing in the Future.
Harvard Business Review
MAY 16, 2011
Years later, he bought a financially ailing airline and transformed it into Asia's most profitable and fastest-growing low-cost operator. He set a vision and strategy that was compelling and powerful, yet simple to understand. Now consider a quintessential American executive, Starbucks founder and CEO Howard Schultz.
Harvard Business Review
APRIL 9, 2013
This pricing strategy failure could have been anticipated by testing the concept with customers as well as learning from similar attempts to ditch discounts. Both Macy''s and American Airlines previously tried to stop discounting in favor of everyday low prices, but quickly had to retreat due to poor customer reception.
Harvard Business Review
DECEMBER 21, 2010
And Dell strictly limits the number of components in its computers as a way of controlling its customized assembly operations. Even automobile companies and airlines seem to have learned this lesson. The narrowing of choices by these companies has not only made it easier for their customers but has also increased revenues and margins.
Strategy Driven
OCTOBER 21, 2011
Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.
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