Retail Revolution: We Ain't Seen Nothing Yet
Harvard Business Review
JANUARY 27, 2012
Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. But One Kings Lane (OKL) takes a different approach.
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