Harvard Business Review

JUNE 1, 2015

This month, after five years of agonizingly slow sales, she called it quits by posting a funny video that reflects on her entrepreneurial failure, shows her garage filled with unsold merchandise — and offers a liquidation-sale discount. The first was about inventory, which is especially hard in apparel. Mid-Career Crisis.

PR 8

PR Career Apparel Video 8

Harvard Business Review

DECEMBER 15, 2010

Target's way to play emphasizes design-forward apparel and home decor for image-conscious consumers. In product and service mix, Target is similar to Walmart in many ways, but Target satisfies the needs of its younger, image-conscious shoppers by stocking more furniture, clothing and exclusive designer merchandise than Walmart.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JANUARY 27, 2012

Powered by local, mobile, and social media, online retail is becoming something that no long-time, card-carrying NRF member might reasonably have anticipated. While GILT and its rivals sell across verticals (apparel, home, travel, kids, local), OKL deals in just one big one: home. But One Kings Lane (OKL) takes a different approach.

Retail 15

Retail Fashion Merchandising Apparel 15