This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2011 Remove Automotive Remove IPO Remove Marketing
article thumbnail

GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Now within the timeline, marketers can see reach data for each post. Accusations ensued.

Advertising 15
Advertising Storytelling IPO Automotive 15
article thumbnail

GM and Ford Highlight Facebook's Challenges, Opportunities

Harvard Business Review

JUNE 7, 2012

Shortly before Facebook's turbulent IPO, GM announced that it was pulling its $10 million advertising budget from Facebook. GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Now within the timeline, marketers can see reach data for each post. Accusations ensued.

Advertising 13
Advertising Storytelling IPO Automotive 13
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024