Start-ups: Before You Launch Your Product, Start With a Service
Harvard Business Review
FEBRUARY 3, 2014
Much of what the company learned about its customers in the services mode has been developed into its product, although a good percentage of revenues still comes from services. As a result, we got a good deal from Benchmark Capital. Andy Chou, a PhD student at Stanford, also bootstrapped his company, Coverity, using services.
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