2011 Bond Development Trout 
Persuasive Powerhouse
SEPTEMBER 8, 2010
Discover areas you can unite with others on – agreement on similar interests or like mindedness on a topic will help develop connections. On your next visit, refer to something they said; this will help them to know that you listened and create a bond because you remembered something about them.
Harvard Business Review
OCTOBER 20, 2015
Since a major update in 2011, Guinness Storehouse attendance has increased 35 percent, retail sales per capita have gone up 26 percent, food and beverage spend has increased 47 percent, and overall net profit has increased 240 percent. The principles of destination storytelling. One unifying theme.
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