First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues.

Books 89

Books Levitt Energy Finance 89

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70

Review Marketing Books Innovation 70

Harvard Business Review

MARCH 26, 2014

In a chapter of their best-selling book Freakonomics, “Why Do Drug Dealers Still Live with Their Moms?,” Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. Hear me out.

Development 9

Development Levitt Real Estate IPO 9

Harvard Business Review

JANUARY 7, 2015

Expedia’s APIs allow people using third-party websites to tap its functionality in order to book flights, cars, and hotels. Twitter acquired TweetDeck in 2011. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?”

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Strategy Driven

MARCH 30, 2011

This book strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. The marketing orientation focuses the purpose of the firm towards serving customer needs profitably – an orientation supported by the late greats Peter Drucker and Theodore Levitt.

Price 50

Price Strategy Discount Levitt 50

N2Growth Blog

OCTOBER 7, 2010

This was one of the longest human survival accounts in history and was later made into the book Miracle in the Andes and then into the movie Alive. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. A recognized expert on strategy and innovation he is also the author of seven books.

Blog 353

Blog Blue Ocean Strategy Collins Video 353