2011 Books Levitt Marketing 
First Friday Book Synopsis
OCTOBER 3, 2011
Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.
First Friday Book Synopsis
SEPTEMBER 15, 2011
Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues.
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N2Growth Blog
OCTOBER 7, 2010
This was one of the longest human survival accounts in history and was later made into the book Miracle in the Andes and then into the movie Alive. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. A recognized expert on strategy and innovation he is also the author of seven books.
Strategy Driven
MARCH 30, 2011
Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes.
Harvard Business Review
JANUARY 7, 2015
Expedia’s APIs allow people using third-party websites to tap its functionality in order to book flights, cars, and hotels. Twitter acquired TweetDeck in 2011. APIs allow firms to expand into markets they may never have previously considered. This ultimately led to an explosion in Twitter usage. Insight Center.
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