2011 Books Marketing Organization 
Tanveer Naseer
DECEMBER 18, 2012
It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. He actually called leadership a “marketing job.”
Leading Blog
DECEMBER 25, 2013
The list below represents my picks for the best leadership books of 2013. * * *. A reflective reading of this book will cause you to look more deeply into your own motivations and behaviors, live authentically and lead from who you are. Service and selflessness have the moral force to transcend market forces. Blog Post ).
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Leading Blog
MARCH 6, 2023
In Good Power: Leading Positive Change in Our Lives, Work, and World , former Chairman and CEO of IBM Ginni Rometty redefines power as a way to “drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few.” She observes that power that doesn’t produce tangible results is pointless.
Next Level Blog
JUNE 22, 2010
» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders. This week’s VBC feature did that for me. Click Here.
The Horizons Tracker
AUGUST 30, 2023
However, the pace of international trade of goods and services has been waning significantly since 2011, a trend that is being driven in part by the growing tide of nationalism. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?
Engaging Leader
SEPTEMBER 15, 2014
The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. Maybe you’ve tried to bring the idea to life, only to have it turn out to be an expensive, time-consuming failure.
Tanveer Naseer
JUNE 19, 2012
There’s no question that social media is becoming an important channel through which organizations can share and converse with their audience, as well as attract potential new customers for their products/services. But how can organizations successfully navigate this growing field to order to ensure an ROI from their online efforts?
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