2011 Brand Finance Positioning 
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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Rich Gee Group
OCTOBER 29, 2010
A better way to break up your steps would be to have three segmented goals (with sub-goals) that build up to your main goal, ownership of the Z4: Finance – a. Investigate alternatives to the Z4 – cheaper, better, other brands. When are the Finance and Research steps complete? Initiate the finance process.
N2Growth Blog
APRIL 9, 2010
Let me make my position very clear…design absolutely matters. While this position may seem a bit harsh, it is nonetheless true. I could go on ad nauseum with similar questions, but my guess is that you get my point… Now let’s examine the flip-side of the coin by looking at the positives associated with strong design.
Women on Business
DECEMBER 28, 2010
Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.
N2Growth Blog
DECEMBER 20, 2010
Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. Thirdly, If you cannot help to create positive changes then get out as quickly as you can. As always, I welcome your comments below. A bad attitude isn’t something good leaders take lightly.
Women on Business
DECEMBER 15, 2010
By Bonnie Marcus This past week I had the opportunity to not only attend the MA Conference for Women, but also to participate in a leadership panel about women and corporate board positions. The opportunity to create visibility and credibility around your personal brand. The opportunity to give back to your community.
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