2011 Brand Human Resources Positioning 
In the CEO Afterlife
MAY 23, 2011
The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. May 23, 2011 at 4:50 pm.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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In the CEO Afterlife
OCTOBER 30, 2011
by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. They hate to put themselves in a position where they’ll miss an opportunity that the competitor will seize. Human Resources.
Sales Wolf Blog
JUNE 18, 2010
SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Copyright 2007-2010 - Chris Young Twitter Updates follow me on Twitter « The Rainmaker Fab Five Blog Picks of the Week | Main | Possibility Maximizer: The Checklist Manifesto by Atul Gawande » June 18, 2010 Focus on the positive.
In the CEO Afterlife
NOVEMBER 27, 2011
by John • November 27, 2011 • Leadership , Life • 2 Comments. That’s not to say they are always civilized to one another, especially in political debate; right and left wing positions are as hardened as ever. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Human Resources.
In the CEO Afterlife
AUGUST 29, 2011
by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. Unleash the power of iconic heritage brands. October 8, 2011 at 5:19 am. October 15, 2011 at 8:39 am.
Women on Business
DECEMBER 28, 2010
Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.
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