2011, Business Objectives, Environment and Marketing

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2011

Business Objectives

Environment

Marketing

Complimentary Resource – Data Quality: A Survival Guide for Marketing

Strategy Driven

MAY 15, 2011

Data Quality : A Survival Guide for Marketing. This Guide from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. Click here for more information on Data Quality : A Survival Guide for Marketing.

Quality

Quality Marketing Resources Business Objectives

CMOs and CEOs Can Work Better Together

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO

CEO Marketing Hotels Long-term

Leadership Digital

Complimentary Resource – Data Quality: A Survival Guide for Marketing

CMOs and CEOs Can Work Better Together

Stay Connected