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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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There's Still Time

Women on Business

Our careers are a means to an end and if we’re lucky, it’s a means to happiness and joy because we love what we do! If your mind is full of things you keep meaning to get done, your head won’t be in the game Do the hard stuff first: outbound sales calls, proposals, etc. 2 Kelly Evers January 12th, 2011 at 1:51 pm Great blog!

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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

Directory 167
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What Am I Supposed To Be Learning From This?

Next Level Blog

Main | Video Book Club: The Discipline of Market Leaders » June 21, 2010 What Am I Supposed To Be Learning From This? A typo in a proposal was cause for being publicly called out and dressed down in an all hands staff meeting. Sneaky Peers? Face reddening, veins bulging, Dan’s reply was “Not until your third year!”

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Game Changers | N2Growth Blog

N2Growth Blog

So let me propose the defining game changer which is one all good leaders practice regularly: know what you can do, what you cannot do, and know what you need to focus on to achieve your intended results. It transformed my business and career. I have found that great leadership is always the best catalyst for growth.

Blog 379
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Unblocking Women's Paths to the Boardroom

Harvard Business Review

Earlier this month in Strasbourg, European Commission Vice President Viviane Reding proposed a new law that would enforce quotas of 40% for women's representation on European corporate boards by 2020. Why did she do it? Now that the EC quota initiative has been blocked , what other pathways to women's advancement should we be focusing on?