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Predicting Changes In The Price Of Bitcoin

The Horizons Tracker

The movements of cryptocurrencies, like Bitcoin, often seem to be based on no concrete measures, but research from the Illinois Institute of Technology nonetheless proposes evidence that can help to guide investors. This finding highlights the significance of market perception and investor behavior in driving Bitcoin’s performance.

Price 95
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The Environmental And Economic Costs Of Curbside Recycling

The Horizons Tracker

The study reveals that recent restrictions on recyclable materials imposed by major international markets have significantly contributed to the cost increase. In 2011, during the most lucrative period for recycling markets, the annual cost per household in the United States was as low as $3.

Cost 82
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253
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MFG of South Dakota: Trying To Do Some Good in the World

N2Growth Blog

MFG of South Dakota is a subsidiary of the Molded Fiber Glass Companies (MFG), a leader in the field of reinforced plastics and composites, serving diverse markets with a variety of composite material systems and processes. On December 6, 2017, MFG announced closure of its wind blade manufacturing plant located in Aberdeen, South Dakota.

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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. I suggest the slogan has become generic to the market.

Brand 196
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What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. The organization is structured in a way that almost every proposal requires concurrence from a peer.

Proposal 260