In the CEO Afterlife

SEPTEMBER 12, 2011

In the CEO Afterlife. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. The sudden, unexpected and potentially catastrophic event that threatens a business is a CEO’s greatest challenge. Main menu Home. Leadership. Crisis Management: The Ultimate Test of a Leader.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

OCTOBER 23, 2011

In the CEO Afterlife. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 6, 2011

In the CEO Afterlife. Why HR and the CEO should be joined at the Hip. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

NOVEMBER 7, 2011

In the CEO Afterlife. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

APRIL 17, 2011

In the CEO Afterlife. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

DECEMBER 4, 2011

In the CEO Afterlife. by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

NOVEMBER 20, 2011

In the CEO Afterlife. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. November 21, 2011 at 5:08 am.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

DECEMBER 11, 2011

In the CEO Afterlife. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

MAY 1, 2011

In the CEO Afterlife. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. The most blatant was the Boards of Scott Paper and Sunbeam hiring ‘Chainsaw Al Dunlap’ as their CEO despite his reputation as a corporate sociopath. October 9, 2011 at 6:50 am. Human Resources.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Is There a CEO Afterlife?

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

AUGUST 9, 2011

In the CEO Afterlife. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

In the CEO Afterlife

AUGUST 7, 2011

In the CEO Afterlife. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. But, not every CEO follows this trodden path. Main menu Home.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Main menu Home. Leadership. Old Brands. Last Stands.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

JULY 26, 2011

In the CEO Afterlife. by John • July 26, 2011 • Life • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

NOVEMBER 27, 2011

In the CEO Afterlife. by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

APRIL 4, 2011

In the CEO Afterlife. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. August 2011.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

MARCH 27, 2011

In the CEO Afterlife. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Main menu Home. Leadership. Old Brands. Last Stands.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 10, 2011

In the CEO Afterlife. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

MAY 30, 2011

In the CEO Afterlife. by John • May 30, 2011 • Human Resources , Life • 1 Comment. November 11, 2011 at 9:28 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

MARCH 14, 2011

In the CEO Afterlife. by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. July 23, 2011 at 10:47 pm. July 25, 2011 at 3:42 pm. Human Resources.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

MAY 16, 2011

In the CEO Afterlife. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. One of my best mentors during my CEO years was my monthly Harvard Business Review. I can tell you, the articles’ principles helped guide me as a CEO and later as a strategy consultant. May 17, 2011 at 6:49 pm.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 17, 2011

In the CEO Afterlife. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. I am delighted that so many readers of the CEO Afterlife blog have asked for details of the content that goes into the 1-Page Strategic Plan. No matter the company type, the CEO is responsible for increasing shareholder value.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

FEBRUARY 20, 2011

In the CEO Afterlife. by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. Check out how I stepped down from the CEO’s throne and rose from the ashes in another life at [link]. To these aging CEOs I say, “Not to worry.” February 21, 2011 at 6:30 pm. >Hi!

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

JULY 24, 2011

In the CEO Afterlife. by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

FEBRUARY 5, 2011

In the CEO Afterlife. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

MARCH 7, 2011

In the CEO Afterlife. by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

NOVEMBER 13, 2011

In the CEO Afterlife. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. Main menu Home.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. April 26, 2011 at 11:20 pm. Human Resources.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

FEBRUARY 16, 2011

In the CEO Afterlife. by John • February 16, 2011 • Life • 1 Comment. February 18, 2011 at 6:01 pm. > [link]. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. November 2011. October 2011.

CEO 100

CEO Suri Brand Class 100

Women on Business

JANUARY 8, 2011

NASDAQ: APPL ) has named Andrea Jung , CEO of Avon  (NYSE: AVP ), as the eigth member of its board of directors. Steve Jobs, Apple’s CEO, stated that Jung will bring a “new dimension&# to the company’s board. Andrea Jung is the first woman and the first Asian to hold a seat on Apple’s board.Â

Press Release 124

Press Release CEO Discount PR 124

Women on Business

JANUARY 23, 2011

Meg Whitman, 51, has been quoted saying a CEO should never stay with the same company for more than 10 years, because by that time the company needs a fresh outlook. She joined eBay in 1998 and now, 10 years later, she’s following her own advice and leaving the company she helped drive to online success.

Press Release 100

Press Release CEO Discount PR 100

In the CEO Afterlife

AUGUST 23, 2011

In the CEO Afterlife. by John • August 23, 2011 • Life • 4 Comments. August 25, 2011 at 7:51 pm. August 25, 2011 at 10:21 pm. September 28, 2011 at 9:46 am. September 28, 2011 at 10:26 am. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Crisis 100

Crisis CEO Brand Apparel 100

In the CEO Afterlife

JULY 20, 2011

In the CEO Afterlife. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Advertising 155

Advertising Human Resources Brand Rogers 155

Leading Blog

JANUARY 5, 2015

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers, called out for employing a disproportionately high percentage of mature workers.

Film 150

Film Human Resources Technology Maturity 150