The Rising Tide Lifts One Boat Most of All
Harvard Business Review
APRIL 5, 2013
With the rollout of Venus, Gillette refocused on increasing its number of customers (A) by formally inviting women into the franchise to not just settle for a razor designed for a man''s face, but rather one tailored for women shaving their legs. Now with its focus on body shaving, it''s targeting variable B.
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