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Understanding the Stages of Retail

Harvard Business Review

Penney in November 2011 with a mandate to turn the ailing retailer around, all eyes were on him. He had an amazing legacy: Senior VP of Retail Operations at Apple pioneering the concept of the Apple Retail stores and the Genius Bar. When Ron Johnson took over the helm at J.

Retail 11
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Don't Let Customers Freak Out Over Price Hikes

Harvard Business Review

Three and a half months after announcing a price increase in July 2011, Netflix had lost 800,000 customers and its stock nosedived from $291 to $75. When I spoke with a CFO about this recently, he said: "Rafi, the key is to not let a price hike become emotional to customers, because that's when they become irrational and ultimately leave.".

Price 13
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Midsized Firms Can’t Afford Bad Bets

Harvard Business Review

The malfunction caused major delays shipping toys to retailers. Not surprisingly, many of those retailers refused to pay when the toys finally did arrive, too late for the holiday season. BlueArc’s CFO, Rick Martig, and other executives gathered market data to support the investment in the mid-tier data storage product.

CFO 8
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The Rising Tide Lifts One Boat Most of All

Harvard Business Review

My colleague, Linda Deeken, and I did some analysis of the top 75 Food & Beverage categories sold in classic retail channels that Nielsen measures for a 4 year period from 2007-2011. But you don''t have to be a market leader like Gillette for Category Growth as a growth strategy to work.

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