In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Strategy is a plan of action designed to achieve a defined goal. So are goals. We create the seeds, the traits, and crop protection chemicals that help farmers produce more food using fewer resources.” December 2011.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. These drivers underpin a number of stories from 2011, but a few new themes came out as well. Was a year like 2011 likely ? China, China, and China.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

MARCH 21, 2012

In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. Cradle-to-Cradle has worked for us as a winning strategy.

Strategy 10

Strategy McKinsey Chemicals Armstrong 10