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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. How consistent is your product or service, customer experience, internal processes, etc.? Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category?

Brand 215
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How Organic Wine Finally Caught On

Harvard Business Review

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. While 6% of the wine sold at Systembolaget in 2011 was organic, by 2016 it was over 20%.

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India Remakes Global Innovation

Harvard Business Review

In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market.

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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

First, the global goals campaign represents a significant new opportunity for companies that view emerging and frontier markets as their source of long-term growth. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion.

Goal 8
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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Disruptions in the supply chain may affect production processes that depend on unpriced natural capital assets such as biodiversity, groundwater, clean air, and climate.

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How Midsized Companies Can Avoid Fatal Acquisitions

Harvard Business Review

Like a shopper in a flea market, it is quite easy for a CEO at a midsized company to get distracted by sexy deals. After a first deal fell through in late 2010, EORM acquired a Southern California firm in 2011. Getting the operating team into the M&A process early on helps them build good relationships with their counterparts.

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Top 10 Green Business Stories of 2011

Harvard Business Review

These drivers underpin a number of stories from 2011, but a few new themes came out as well. Coca-Cola was not alone in facing increasing costs in 2011; one of my clients, Kimberly-Clark, took an earnings hit from record pulp prices. Was a year like 2011 possible in a world without climate change? Was a year like 2011 likely ?