Remove 2011 Remove Company Remove Leadership Remove P&L
article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Leadership. December 2011. November 2011.

Brand 253
article thumbnail

Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. Companies now understand the impact of diversifying their talent pool, especially in leadership roles. o Take on high profile projects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It's Harder than Ever to Be a Senior Executive

Harvard Business Review

The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage (which is a nearly universal condition these days for many companies). Companies are increasingly global. Here are five reasons.

article thumbnail

Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Leadership. The “M” Word: A Company’s Most Underrated Intangible.

Class 122
article thumbnail

The Big Picture of Business – The Book of Acronyms

Strategy Driven

Clinging to obsolete definitions and viewpoints have a way of perpetuating companies into downward spirals. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving by Hank Moore Any company or organization is like a tree. Each branch has its proper responsibility and should learn to interface with the others.

P&L 56
article thumbnail

Top 16 Books for Human Resource and Talent Management Executives

Chart Your Course

It is hands-down the most popular leadership book of all time. He demonstrates that the ability to build trust is THE key leadership competency of the new global economy. Good to Great: Why Some Companies Make the Leap … and Others Don’t (2001). The Five Dysfunctions of a Team: A Leadership Fable (2002). By Stephen R.

article thumbnail

Silver Linings for 2012

Harvard Business Review

I spend a lot of time on the ground in large and medium-sized companies. But then the market slowed as companies moved their construction overseas and construction jobs disappeared. They may not necessarily be happy with their firms' leadership or trajectories, but they are trying hard to hold up and appreciate what is, for themselves.

P&L 12