In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am. Human Resources.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am. October 24, 2011 at 7:28 am.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

FEBRUARY 5, 2011

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. September 13, 2011 at 3:27 am. September 13, 2011 at 10:30 pm. September 14, 2011 at 4:10 am. September 14, 2011 at 7:37 am. Human Resources. December 2011. November 2011.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Human Resources.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. The key to competitive advantage is setting the strategic game rules of the marketplace and shattering market paradigms with entrepreneurial leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. Human Resources.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 27, 2011

by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011.

CEO 205

CEO Brand Fashion Human Resources 205

In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. October 8, 2011 at 5:19 am.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 26, 2011

by John • July 26, 2011 • Life • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Human Resources. December 2011.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. The change-makers are small to medium size enterprises that either lead niche categories or are keen to knock the big guy from the top rung of a mass market.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

MAY 30, 2011

by John • May 30, 2011 • Human Resources , Life • 1 Comment. November 11, 2011 at 9:28 pm. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011. September 2011. April 2011.

CEO 112

CEO Human Resources Brand Film 112

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. April 2011.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

N2Growth Blog

AUGUST 9, 2010

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. All businesses have competition, serve stakeholders and other various constituencies, and must do certain things to avoid failure while on the path to creating a sustainable endeavor.

Blog 305

Blog Brand Depreciation CEO 305

In the CEO Afterlife

MARCH 14, 2011

by John • March 15, 2011 • Life , Marketing • 2 Comments. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin. July 23, 2011 at 10:47 pm. July 25, 2011 at 3:42 pm. Human Resources. December 2011. November 2011.

CEO 112

CEO Brand Technology Human Resources 112

In the CEO Afterlife

JULY 10, 2011

by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

JULY 17, 2011

by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. July 18, 2011 at 11:32 am. July 25, 2011 at 3:35 pm. Human Resources. In the CEO Afterlife.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

Women on Business

JANUARY 12, 2011

The women certainly get increased access to career, organizational and market navigation insights as well as active advocacy of an influential member of leadership. 2 Comments 1 Tweets that mention Advocacy to Shift Culture :: Women on Business -- Topsy.com January 12th, 2011 at 12:36 pm [.] Bennett said: [link] [.]

Press Release 173

Press Release Discount PR Magazine 173

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. I can tell you, the articles’ principles helped guide me as a CEO and later as a strategy consultant. From there, successful companies marshal resources behind a few winners and then execute like the New England Patriots. May 17, 2011 at 6:49 pm.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

FEBRUARY 20, 2011

by John • February 21, 2011 • Leadership , Life , Writing • 1 Comment. February 21, 2011 at 6:30 pm. >Hi! Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. October 2011. September 2011.

CEO 100

CEO Magazine Brand Human Resources 100

In the CEO Afterlife

FEBRUARY 16, 2011

by John • February 16, 2011 • Life • 1 Comment. February 18, 2011 at 6:01 pm. > [link]. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011.

CEO 100

CEO Suri Brand Class 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Marketers operate in a dynamic world. July 25, 2011 at 6:19 am. July 25, 2011 at 10:56 am. July 26, 2011 at 4:34 pm. >I

CEO 100

CEO Advertising Brand Creativity 100

Women on Business

DECEMBER 13, 2010

But then I wake up and remember that I am a 40-something mom and a consultant to Fortune 500 companies and nobody is going to put a tiara on my head anytime soon (unless it is one of my daughters and we are having a princess tea party). About the author Susan Finerty is a consultant, blogger and aspiring writer.

Press Release 180

Press Release Discount PR Magazine 180

Women on Business

JANUARY 11, 2011

It is not because they had some unique access to talented people, advertising, consultants or the media. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. The natural competitive reaction is to join the discount fray and recover lost market share.

Price 100

Price CEO Brand Discount 100

Women on Business

NOVEMBER 30, 2010

I have been watching the teams I consult with to see if there is a better level of accountability than in the past. By Sylvia Lafair Now that the old model of command and control is out the window and team collaboration is the norm what has really changed when things go wrong?

Teamwork 184

Teamwork Press Release Discount PR 184