How Being The Underdog Can Help Teams To Succeed
The Horizons Tracker
NOVEMBER 4, 2021
For instance, by positioning oneself as an underdog, it captures the brave and ethical stereotype we attach to underdogs. For instance, the authors highlight Netflix as a prime example. CEO Reed Hastings acknowledged that the company had previously been regarded with ‘mystique, envy, and fear,’ but in 2011 it was ‘just pity.’
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